Skip to content
Publishly

How it works

Set up in minutes.
Run every month the same clear way.

Connect accounts, prepare content, collect internal and client approvals, then schedule the approved plan in one action.

Get startedTry the demo

From first login to a coordinated calendar.

A straightforward setup for your team and your clients.

  1. Sign in with Google

    Get started with your agency workspace.

  2. Add companies and connect accounts

    Link each brand's social accounts.

  3. Plan and approve

    Prepare content and collect team and client approvals.

  4. Schedule all

    Schedule the approved plan for its chosen dates.

The approval flow

Six states. No surprises.

Every post moves through the same states, and everyone sees which one it is in.

  1. Draft

    Draft

    Anyone on the team creates the post: caption, media, target accounts and a date. Drafts stay private to your team.

  2. In review

    Send for review

    The post goes to internal review. A Gatekeeper (or an Admin) approves it or sends it back with a note.

  3. Client review

    Client review

    When a company requires client approval, or a share link covers the date, the client sees the post on their link and can Approve, Request changes (a note is required) or Reject. No account, no login.

  4. Approved

    Approved

    The post is ready for its date. Editing the caption, media or targets creates a new version and restarts review; moving the date does not.

  5. Scheduled

    Schedule all

    One action schedules every approved post in the range. Each target reports Scheduled or a reason, and you can retry only the ones that need attention.

  6. Published

    Published

    Results come back per platform — published, partially published or failed with the reason — and the calendar keeps the history with links to the live posts.

A clearer way to collaborate

Your team reviews.
Your client says yes.

Keep internal sign-off and client approval in one clear workflow.

Sample workspaceExample Café

  1. Draft

    Morning ritual ☕

    LMDraft

  2. Internal review

    Meet the team 👋

    DKIn review

  3. Client review

    Freshly roasted 🫘

    SAClient review

  4. Approved

    Weekend special 🥐

    SAApproved

  5. Scheduled

    Sunday slow-down 🌿

    DKScheduled

Client approvals made easy

One link. A simpler client review.

Share a month or campaign. Clients approve on their phone — no account or login required.

  • Approve, request changes or reject
  • Track review progress
  • Keep comments on the exact post
  • See version history and decisions
Content edits reset approval. Date changes do not.Internal notes stay private.

Example Café

October plan

12 of 20 reviewed

Morning ritual ☕

Start the day with something special. Good coffee. Brighter days.

Sep 21 · 9:00 AM · Instagram, Facebook · Version 2

Frequently asked questions

Questions agencies ask us.

Is there a free trial?

No. Choose a plan and pay securely through Paddle. Our refund policy gives you 14 days after the first payment to change your mind, for any reason.

Refund policy →

What counts as a company?

A separate client or brand workspace with its own calendar, connected accounts, approvals and conversations. Your agency can hold as many companies as your plan allows.

What counts as a connected account?

One linked social profile or page. An Instagram account and a Facebook Page count as two accounts.

Which platforms can I publish to?

Instagram, Facebook, TikTok, LinkedIn, X, YouTube, Threads, Pinterest and Google Business Profile, with WhatsApp and Telegram in the inbox. Available formats and publishing features vary by platform and account type; Publishly shows what each platform allows before you post.

Platform capabilities →

Can I connect accounts used in another tool?

Yes. Connect your existing social accounts through the supported authorization flow. Posts, media or history from another tool are not migrated automatically.

Can I customize each platform's post?

Yes. Write one caption, then adjust the text, first comment and supported platform-specific options per platform inside the same composer, with a preview for each.

How do approvals work?

Your team reviews content internally first. When client approval is required, the client reviews through a share link. Only approved content can be scheduled.

Do clients need an account?

No. Clients review and approve through a secure share link — on any device, no signup or login.

What if one platform fails?

You see the result for each target account. If Instagram fails but Facebook succeeds, the post is marked partially published with the reason, and you can fix and retry only the affected target.

Can I restrict team access by company?

Yes. Admins can give a member access to all companies or only selected ones, within the permissions available on your plan.

How is billing handled?

Payments are handled through Paddle, our payment partner, which issues invoices and applies local taxes. Manage, change or cancel your subscription from Billing.

Terms of Service →

Where are media and messages stored?

Media and social conversations are handled through the connected publishing provider. Publishly stores workflow metadata — your calendar, approvals and settings.

Privacy policy →

More answers in the help center →
Publishly

Put every brand in sync.

Sign in with Google, choose a plan, and bring your publishing workflow together.

Get startedTalk to us
Sample workspaceSeptember 2026

09/21

Scheduled

09/22

Client review

09/23

Draft